Diversity Unites Humanity 

THE GOODS
Logo Design
Merch

In response to the essential resurgence of the Black Lives Matter movement, we partnered with Diversity Unites Humanity — a group of activists on a mission to unite — to design the organization’s launch logo and color palette.

At the point of the icon, we used color to emphasize the meeting of diverse perspectives. Upon their intersection, the icon’s two foundational colors become a single, integrated hue.

By breaking the logo into two parts, with “Diversity Unites” remaining a solid tone while the third word changes, we provided the organization with the option to expand into localized or topically focused chapters.

Logo variations adorned merchandise, whereas the brand icon was employed for stickers.

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