Diversity Unites Humanity 

THE GOODS
Logo Design
Merch

In response to the essential resurgence of the Black Lives Matter movement, we partnered with Diversity Unites Humanity — a group of activists on a mission to unite — to design the organization’s launch logo and color palette.

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At the point of the icon, we used color to emphasize the meeting of diverse perspectives. Upon their intersection, the icon’s two foundational colors become a single, integrated hue.
By breaking the logo into two parts, with “Diversity Unites” remaining a solid tone while the third word changes, we provided the organization with the option to expand into localized or topically focused chapters.
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Logo variations adorned merchandise, whereas the brand icon was employed for stickers.
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