At MA'AM our creative focus is branding, but our process begins with people. 

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Whether we’re designing start-up campaigns or conceptualizing Fortune 500 identities, we start each partnership by connecting with the people behind the vision.

Placing relationships at the center of creation facilitates an authentic exchange, inspiring beautiful and distinct solutions that seamlessly balance aesthetics and objectives. And by dreaming, building, and iterating together, we remain grounded in a brand’s unique values and purpose.
We’re also a certified woman-owned business.

That’s madam, hold the d.
 

Our Equity Purpose

MA’AM is committed to supporting and enabling a more equitable creative industry by evolving and improving our business practices. We believe extraordinary work is a result of diverse perspectives, social and cultural backgrounds, and lived experiences. We must do better to truly reflect the global community we serve. This is our commitment to contributing to Racial Equity in Design and to continuous improvement in building an Equity Culture.

Our Team

New York based and globally minded, our team is rooted in diverse perspectives and experiences. Yet every member of MA’AM demonstrates insatiable curiosity, an unusual obsession with details, and an almost fanatical commitment to producing extraordinary work that evolves the status quo.

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Kristina

Founder & Creative Strategist

MAAM-Jess-Cullen
Jess 

Lead Designer

MAAM-deLana-Fernadez
deLana

Designer

MAAM-Anthony-Unker
Anthony

Producer

The Goods

Branding
Strategy
Naming
Positioning
Tone of Voice
Visual Identity

Digital
Website Design & Copy
UI/UX Design
Campaigns
Social Media Art Direction

Print
Collateral
Packaging
Advertising
Book Design

+More
Photography & Video
Art Direction
Copywriting
Presentation Design
Experiential Design

Select Clients

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pepsico-1
kinesso-2
kahilla
oracle
amber-waves
hilton
BFE
realogy-1
morgan-stanley
St-Regis
WorkshopAPD
The-Ritz-Carlton
epilogic
W-hotels
Through and through, working with the MA'AM team was such a positive experience for all of us at Yinova. Their skill and expertise, coupled with their ability to listen and truly collaborate with us, meant that we were able to rebrand in a way that deeply reflected both our center and our message. We’re incredibly grateful to have found a team that worked with us every step of the way and who created something for us that we could feel genuinely proud of.
Emma Thake
Director of Marketing & Media, Yinova
We had a lodging and restaurant business in Johnny Seesaw’s which had a rich and storied history and was once the darling and pride of southern Vermont, but it had gone dark in 2014. Our task was to reimagine the brand, storyline, offering and connection with the community. The underpinnings were there, but it was MA'AM and their creative team that helped bring the story to life. 
At the outset, it was not easy to see a path to synthesize what I would term a content rich story across multiple generations and historical periods. They were efficient, thoughtful, hardworking, creative, on point and fun to work with. 
Jay Eastman
Partner, Seesaw’s Lodge. Partner, EG Capital Group
I collaborated with MA'AM on a few projects over the past year and they've all conveyed a modern sensibility and maturity that I wouldn't have been able to envision for my brands myself. I really appreciate the commitment to not only quality design but overall vibe. I can't express strongly enough how proud I am of my new websites!

 

Dr. Chaneve Jeanniton

Brooklyn Face & Eye
epi.logic Skincare, Founder

Working with MA’AM was an absolute delight. Kristina and her team re-branded our internal Food & Beverage identity, and the process was seamless from start to finish.  I was most impressed at the process by which the team attacked this project.  It was well thought out, a unique way to approach the work, and clearly organized in a way that was easily digestible.  Their design capabilities are particularly impressive and inspiring. I found it quite difficult to choose just one option from the many different variations presented to me.  All in all, it was an enjoyable process and I highly recommend the company.
Allison Kafalas
Director, Beverage Americas, Hilton
We absolutely loved working with MA'AM Creative and our experience exceeded our wildest expectations! The passion and diligence the team put into every detail resulted in an extraordinary messaging and branding package that transformed Amber Waves. Collaboratively working with Kristina and her team was inspiring--the breadth and depth of Ma'am's expertise was evident in their creative excellence, timely delivery, clear communication, and attention to our needs. We created something beautiful together and we wholeheartedly recommend working with the MA'AMs. 
Katie Baldwin
Co-founder, Amber Waves 
The team at MA'AM Creative is absolutely top notch, both in terms of prowess over their craft as well as their professionalism. The MA'AM team worked collaboratively with ours to oversee a complete brand overhaul, skillfully advising us in selecting a name that would best represent the agency we are building. From thoughtful conversations and prompts, they presented us with a number of design options, each more difficult to choose from than the last, and eventually helping us home in on the perfect brand image, from a beautiful color palette to imagery to fonts. It was a real pleasure to work with this team - and the fact that they are female-led is really the cherry on top.
Megan Linebarger
Managing Partner, Account Director, Grithaus Agency
Working with MA'AM Creative not only yielded excellent results (I absolutely love our brand work and logo) but the actual process was fun, professional, and exciting. After each meeting and feedback session, the team always came back with excellent updated material. As someone who struggles with communicating what I want to see visually, the MA'AM team totally understood the vision of the company and brought that feeling to life. Our logo especially is going to go the distance—it's incredibly dynamic and will grow with the company! 
Jordan Scott
Founder, CEO & Chief Editor of Cobble
It is always a pleasure to work with the MA’AM team, and they consistently exceed our expectations to bring our vision to life.  Start-to-finish on each project, their innovative approach to creativity, proactive attention to detail and professional cooperation and flexibility to our demands at every stage is sincerely appreciated.  MA’AM goes above and beyond to produce a plethora of deliverables - including branding team logos, video production, and recommendations on our internal company portal design—always with the highest caliber of quality, completed on time and within budget.  We highly recommend Kristina and MA’AM for creative ideas, branding, and marketing direction.

Jennifer Gaskins

Global Sustainability, PepsiCo, Inc.

We've both worked with a lot of creative teams and we agree that Kristina and the MA'AM team are one of the best! We were so impressed by their combination of project management skills and artistry. They were organized, delivered on time and on budget, and they created a beautiful rebrand for Kahilla. They completely understood the Kahilla vision and mission and delivered us a brand that exudes those. 

 Kim & Noa

Co-founders of Kahilla

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Certified Woman-Owned Business

© 2020 MA'AM Creative, LLC | MA'AM is a registered trademark of MA'AM Creative, LLC.

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