MA’AM is a woman-led branding agency for hospitality, luxury, and founder-led companies who desire an exceptional commitment to building a lasting brand.

We dig deep and push beyond expectation to consistently deliver fresh ideas, sound strategy, and distinctive design. We are equal parts creative and business, so we know how to make ideas happen.

MA'AM is


We’re inspired by taking creative risks to make your brand stand out.


Our desire to explore, learn, research, and discover more is insatiable.


Kindness with each other and understanding your audience at a deeper level strengthens our work.


We have well-informed opinions, subject-matter expertise, and the guts to lead, but not at the expense of humility.


We are students of our industry and the world, ever evolving, ever growing, always learning.

Our Equity Purpose

MA’AM is committed to supporting and enabling a more equitable creative industry by evolving and improving our business practices. We believe extraordinary work is a result of diverse perspectives, social and cultural backgrounds, and lived experiences. We must do better to truly reflect the global community we serve. This is our commitment to contributing to Racial Equity in Design and to continuous improvement in building an Equity Culture.

Our Founder




Kristina believes we are responsible for designing the world we want to see. She founded MA’AM on this premise, uniting fearless creativity with an inclusive culture based upon real relationships and unconditional respect. She combines this entrepreneurial spirit with over a decade of experience leading creative teams to drive meaningful work. From Starwood Hotels and Resorts to Diageo to Pepperidge Farm, Kristina has built and defined global brands across industries. 

Kristina’s dedication to actively building a better future also underpins her membership in the Female Founders Collective, Dreamers and Doers, and her ongoing mentorship of young women— a pillar of her career that includes independent mentorship and volunteering for AIGA NY and UCONN Werth Institute. Kristina is a member of the CIA Society of Fellows and serves on the Board of Directors for Amber Waves, a 501(c)(3) nonprofit community farm providing rich educational opportunities in agriculture for aspiring growers, thoughtful cooks, and eaters of all ages.

Our Values

Insatiable Curiosity

We are always learning, growing and open to inspiration. Curiosity is the key to creation.

Unusual Obsession with Details

The difference is in the details. In our fast-paced world the discipline to slow down and step back is more important than ever. We are considerate and deliberate.

Fanatical Commitment to Producing Extraordinary Work

Mediocrity isn't our thing. We consistently strive to exceed expectations, delivering beautiful and purposeful solutions.

Advocate for an Equity Culture

We are committed to doing our part in supporting, hiring, and mentoring BIPOC design and creative talent, ultimately contributing to a more equitable industry.

Support Good Mental Health

We openly discuss and address individual and team needs to provide a healthy work/life balance and culture that prioritizes humanity over profitability. 

The Goods

Tone of Voice
Visual Identity

Website Design & Copy
Website Development
Social Media Art Direction

Book Design

Photography & Video
Art Direction
Presentation Design
Experiential Design

Through and through, working with the MA'AM team was such a positive experience for all of us at Yinova. Their skill and expertise, coupled with their ability to listen and truly collaborate with us, meant that we were able to rebrand in a way that deeply reflected both our center and our message. We’re incredibly grateful to have found a team that worked with us every step of the way and who created something for us that we could feel genuinely proud of.

Emma Thake

Director of Marketing & Media, Yinova

We had a lodging and restaurant business in Johnny Seesaw’s which had a rich and storied history and was once the darling and pride of southern Vermont, but it had gone dark in 2014. Our task was to reimagine the brand, storyline, offering and connection with the community. The underpinnings were there, but it was MA'AM and their creative team that helped bring the story to life. 

At the outset, it was not easy to see a path to synthesize what I would term a content rich story across multiple generations and historical periods. They were efficient, thoughtful, hardworking, creative, on point and fun to work with. 

Jay Eastman

Partner, Seesaw’s Lodge. Partner, EG Capital Group

I collaborated with MA'AM on a few projects over the past year and they've all conveyed a modern sensibility and maturity that I wouldn't have been able to envision for my brands myself. I really appreciate the commitment to not only quality design but overall vibe. I can't express strongly enough how proud I am of my new websites!

Dr. Chaneve Jeanniton

Brooklyn Face & Eye
epi.logic Skincare, Founder

Working with MA’AM was an absolute delight. Kristina and her team re-branded our internal Food & Beverage identity, and the process was seamless from start to finish.  I was most impressed at the process by which the team attacked this project.  It was well thought out, a unique way to approach the work, and clearly organized in a way that was easily digestible.  Their design capabilities are particularly impressive and inspiring. I found it quite difficult to choose just one option from the many different variations presented to me.  All in all, it was an enjoyable process and I highly recommend the company.

Allison Kafalas

Director, Beverage Americas, Hilton

We absolutely loved working with MA'AM Creative and our experience exceeded our wildest expectations! The passion and diligence the team put into every detail resulted in an extraordinary messaging and branding package that transformed Amber Waves. Collaboratively working with Kristina and her team was inspiring--the breadth and depth of Ma'am's expertise was evident in their creative excellence, timely delivery, clear communication, and attention to our needs. We created something beautiful together and we wholeheartedly recommend working with the MA'AMs. 

Katie Baldwin

Co-founder, Amber Waves 

The team at MA'AM Creative is absolutely top notch, both in terms of prowess over their craft as well as their professionalism. The MA'AM team worked collaboratively with ours to oversee a complete brand overhaul, skillfully advising us in selecting a name that would best represent the agency we are building. From thoughtful conversations and prompts, they presented us with a number of design options, each more difficult to choose from than the last, and eventually helping us home in on the perfect brand image, from a beautiful color palette to imagery to fonts. It was a real pleasure to work with this team - and the fact that they are female-led is really the cherry on top.

Megan Linebarger

Managing Partner, Account Director, Grithaus Agency

Working with MA'AM Creative not only yielded excellent results (I absolutely love our brand work and logo) but the actual process was fun, professional, and exciting. After each meeting and feedback session, the team always came back with excellent updated material. As someone who struggles with communicating what I want to see visually, the MA'AM team totally understood the vision of the company and brought that feeling to life. Our logo especially is going to go the distance—it's incredibly dynamic and will grow with the company! 

Jordan Scott

Founder, CEO & Chief Editor of Cobble

It is always a pleasure to work with the MA’AM team, and they consistently exceed our expectations to bring our vision to life.  Start-to-finish on each project, their innovative approach to creativity, proactive attention to detail and professional cooperation and flexibility to our demands at every stage is sincerely appreciated.  MA’AM goes above and beyond to produce a plethora of deliverables - including branding team logos, video production, and recommendations on our internal company portal design—always with the highest caliber of quality, completed on time and within budget.  We highly recommend Kristina and MA’AM for creative ideas, branding, and marketing direction.

Jennifer Gaskins

Global Sustainability, PepsiCo, Inc.

We've both worked with a lot of creative teams and we agree that Kristina and the MA'AM team are one of the best! We were so impressed by their combination of project management skills and artistry. They were organized, delivered on time and on budget, and they created a beautiful rebrand for Kahilla. They completely understood the Kahilla vision and mission and delivered us a brand that exudes those. 

Kim & Noa

Co-founders of Kahilla

Building brands that
defy convention with sophistication.

Stay in touch.

© 2024 MA'AM Creative, LLC | MA'AM is a registered trademark of MA'AM Creative, LLC.

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