Kallista®
002 Collection Photography
THE GOODS
Creative Direction
Photography
The assignment was twofold. First, we were to develop an approach to product photography that is cost effective without losing an editorial look. An approach that could work for all future product launches, establishing an ownable brand aesthetic. Second, capture the full line of products from faucets to handle customizations and accessories for the new 002 collection.
We utilized Midjourney AI to conceptualize our vision for the photoshoot set design. Our ultimate goal being a modular space to showcase the beauty and artistic details of the collection.
Renderings generated with Midjourney AI
Renderings generated with Midjourney AI
Concept: Curated Space
By taking our products into a curated space of textures, surfaces, and sculptures, we invite the admirer to explore the many facets of our newest brassware collection. By zooming in and out we give more or less context to finishes, subtleties, and craftsmanship of the product line.
We partnered with VUW Studio to create lifestyle renderings featuring the beauty of the collection in American Contemporary spaces.
Credits
AI Renderings - Midjourney
Photographer - Samuel Reed
Production & Retouching - The Beacon at Kohler
Renderings - VUW Studios
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