WomanMade

THE GOODS
Branding
Brand Book
Marketing Materials
Motion

As part of PepsiCo’s commitment to diversity and innovation, the company launched WomanMade: a platform dedicated to providing female founders within the food and beverage space with access to tools, content, and mentorship. They came to us in need of a brand identity for the initiative.

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In partnership with the PepsiCo Brand Design & Innovation team, we created a dynamic and novel visual system. Inspired by the artworks and advocacy of Sister Corita Kent, the identity celebrates both powerful individuality and collective strength.
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The initiative’s unexpected color palette, bold typography, and layering combine to reflect the multifaceted women creating the future of business.
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Certified Woman-Owned Business

© 2020 MA'AM Creative, LLC | MA'AM is a registered trademark of MA'AM Creative, LLC.

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