As part of PepsiCo’s commitment to diversity and innovation, the company launched WomanMade: a platform dedicated to providing female founders within the food and beverage space with access to tools, content, and mentorship. They came to us in need of a brand identity for the initiative.
In partnership with the PepsiCo Brand Design & Innovation team, we created a dynamic and novel visual system. Inspired by the artworks and advocacy of Sister Corita Kent, the identity celebrates both powerful individuality and collective strength.
The initiative’s unexpected color palette, bold typography, and layering combine to reflect the multifaceted women creating the future of business.