Che Vita
for Hilton

THE GOODS
Naming
Brand Identity
Collateral
Brand Book

Che Vita or "what a life" is a sentiment as expressive as the menu – full of vibrant vegetables, seafood, and authentic Italian dishes. The visual identity was inspired by La Dolce Vita through the photography of Slim Aarons and the iconic plateware of Vincenzo Solimene, La Ceramica Artistica Solimene. A romantic point of view and ceramics known for their hand-painted patterns, materialized into a design that feels as warm as a hug from a beloved amica (friend).

Our logo was hand drawn by lead designer deLana Fernandez and telegraphs the artisanal nature of coastal fare.

A bright and colorful palette give the identity whimsy and flexibility. Frame and flourish patterns, a nod to village signage, call attention to content and details.