Le Flamant
for Hilton
THE GOODS
Naming
Brand Identity
Collateral
Brand Book
Inspired by the sultry sounds of Édith Piaf's "La Vie en rose," The Flamingo or Le Flamant beautifully captures the elegant refinement of French casual dining.
Moving away from pink and rose tones, we selected a sophisticated and minimal palette of crème fraîche and French blue.
A sophisticated wordmark is complemented by an effortless monogram that supports the identity as a pattern and visual cue.
Generated with Midjourney AI
Typographic styles are modern yet elegant, graphic frames and touches of gold round out the system and set the tone for Parisian glamour.
Credits
Typefaces: Secular by Blaze Type, LeBeaune by 205TF, Quasimoda by Lettersoup, Garamond Pro by Adobe Fonts
Building brands that
defy convention with sophistication.
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