Yinova Packaging
THE GOODS
Packaging Design
Art Direction
Yinova is an acupuncture and Eastern medicine practice taking an integrative approach to wellness by providing complementary care with meaningful results. They provide acupuncture, bodywork, and fertility services to help patients feel balanced, nourished and relaxed.
We developed a packaging system for their fertility tinctures and supporting collateral. Packaging solutions needed to be off the shelf to stay in budget so our focus was on developing an ownable and beautiful design system to help patients navigate through solutions.
Label and package designs were inspired by the “O” from the logo which symbolizes the “ova” or cell released by the ovaries aiding in reproduction.
There are five fertility herbal formulas, each created by founder Dr. Jill Blakeway after decades of research and hands on experience working with fertility patients.
Each formula is based on classical Chinese herbals and matches the five fertility types - Dry, Pale, Stuck, Tired, and Waterlogged. We also designed packaging for the Cycle Support tinctures that further support fertility.
The Yinova At Home kit was designed as a self-care package for those looking to unwind and find balance. We created the exterior box and inserts.
Shipping boxes don’t have to be bland. We used kraft boxes and the beautiful Yinova logo to brand each box.
To round out the project, we designed matching collateral with instructions and information about the fertility product line and services. Using the soft colors and oval shape from the brand identity, each piece is inviting and reflects the nurturing quality of Yinova and it’s approach to wellness.
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