The brief was to build the foundation for a first-of-its-kind production company focused on telling uplifting stories that will inspire change in all viewers. This includes positioning, visual identity, and a digital presence. We partnered with the founders to establish their mission, vision and brand pillars to enlighten, empower, and entertain. From there we built a fresh and optimistic identity based on the idea of forward movement, utilizing the arrow icon to guide your eye up and forward.
The arrow pushing life forward comes directly from the A of A Better Life Media, creating a cohesive story.