Botanica Farms

THE GOODS
Brand Strategy
Visual Identity
Art Direction
Brand Guidelines

Weed is getting bougie. We created a brand for every generation. Something grandpa would feel cool picking up and his grandson (over 21 of course) can smoke with pride. Bringing Grass Back to Earth is our positioning that inspired a visual system full of color and whimsy.

We reimagined the weed flower and developed a unique symbol, the Happy Flower. It functions as a brand mark, but it's also used to create colorful patterns reminiscent of wallpapers from the 60s and 70s. We had fun naming the brand colors, inspired by strains of weed, to inspire playful combinations.