When Jordan Scott decided to transform her “idk tonight” blog and newsletter into an app, she came to us for foundational branding and art direction. Cobble is designed for life after the swipe. If both partners swipe right on a plan, it’s a match! All exploring, booking, and reservations are made on Cobble, taking the awkward “What do you wanna do tonight?” conversation off the table.
The brand’s icon embodies both Cobble’s mission and its functionality. It represents the moment when two entities connect. It can be interpreted as two individuals meeting or as the intersection of cobbled plans — its connection points are intentionally infinite.