JiaJia
THE GOODS
Logo Design
We created the foundational brand identity for fine jewelry and crystal specimen brand JiaJia, bringing its founder Jia-Jia Zhu’s vision to life.
Taking cues from nature, the creator of JiaJia’s stones, we created a brand palette inspired by treetops, the sky, and burgeoning leaves.
Photography credits: Hero image, diamond crystals on purple rock, black white crystal on blue background, necklace on box: Jia-Jia Zhu; two model shots and pearl necklace: Net-a-Porter
Building brands that
defy convention with sophistication.
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