JiaJia

THE GOODS
Logo Design

We created the foundational brand identity for fine jewelry and crystal specimen brand JiaJia, bringing its founder Jia-Jia Zhu’s vision to life.

MAAM-JiaJia-logo-design
Taking cues from nature, the creator of JiaJia’s stones, we created a brand palette inspired by treetops, the sky, and burgeoning leaves.
MAAM-JiaJia-Color-Palette
MAAM-JiaJia-Business-Cards
MAAM-JiaJia-Amathyst-Jewels
MAAM-JiaJia-Bag
MAAM-JiaJia-Necklaces
Jia-Jia-Necklace
MAAM-JiaJia-Stones
Jia-Jia-Box

Photography credits: Hero image, diamond crystals on purple rock, black white crystal on blue background, necklace on box: Jia-Jia Zhu; two model shots and pearl necklace: Net-a-Porter

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