Johnny Seesaw's

THE GOODS
Visual Identity
Menu System
Materials Procurement
Collateral & Menu Design

After branding Seesaw’s Lodge, our next step was reimagining the inn’s flagship restaurant: Johnny Seesaw's. The restaurant’s new identity, like its name, is rooted in its history — from an engraving-style logo inspired by the lodge’s original facade to menu materials, like leather and wood, that complement the log cabin aesthetic.