epi.logic
THE GOODS
Product Messaging
Copywriting
Web Design & Development
Press Kit Design
Collateral Design
Photography Art Direction
Social Media Assets
Event Signage
PRODUCT PHOTOGRAPHY
Samantha Berg
We collaborated with Dr. Chaneve Jeanniton to launch her signature skincare line, epi.logic. In addition to developing product messaging, we created press kits for key influencers and supported various launch events that ultimately resulted in press coverage by Vogue, In Style, Into The Gloss, and more. After a successful launch of her skincare brand, we developed an international e-commerce site for epi.logic.
In preparation for the launch of epi.logic, Dr. Jeanniton asked us to create an original press package that would be hand delivered to NYC-area editors. We created a custom foil box secured with a ribbon, that featured a fresh flower with a natural sheen, reminiscent of fresh, dewy skin.
We then supported the launch through printed order forms, wholesale guides, and in-office collateral to create a cohesive brand experience. For in-office clients, we also developed a custom prescription pad that allowed Dr. Jeanniton to recommend products and provide individual usage information.
To further support the launch, we created assets for multiple launch parties (featured above) as well as email promotions and a social media campaign.
Our photo art direction incorporates organic elements to balance the tones of the product line and provide a subtle nod to the natural diversity of skin textures. The website design and copy is fresh, airy, seamless to navigate and reflective of the results one can expect when using the line.
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