epi.logic

THE GOODS
Messaging
Photography Art Direction
Collateral Design
Web design & Development
Press Kit Design & Design
Social Media
Event Signage

PRODUCT PHOTOGRAPHY
Samantha Berg

We originally partnered with Dr. Chaneve Jeanniton to launch her signature skincare line, epi.logic. In addition to developing product messaging, we created press kits for key influencers and supported various launch events that ultimately resulted in press coverage by Vogue, In Style, Into The Gloss, and more.

In preparation for the launch of epi.logic, Dr. Jeanniton asked us to create an original press package that would be hand delivered to NYC-area editors.

We consequently developed a custom foil box secured with a ribbon, that featured a fresh flower with a luminescent sheen, reminiscent of fresh, dewy skin.

We then supported the launch through printed order forms, wholesale guides, and in-office collateral to create a cohesive brand experience. 

For in-office clients, we also developed a custom prescription pad that allowed Dr. Jeanniton to recommend products and provide individual usage information.

To further support the launch, we created assets for multiple launch parties (featured above) as well as email promotions and a social media campaign.

Combining photography with detailed art direction, we developed a distinct visual style, incorporating organic elements to balance the colorful product palette and provide a subtle, yet powerful nod to diverse skin textures.

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