Marriott Global Design Procurement
THE GOODS
Brand Strategy
Tone of Voice
Visual Identity
Marketing Assets
First we established a strategy to leverage the power of Marriott as the global leader in hospitality with the bespoke services of the internal procurement team. Their passionate, seasoned employees combined with Marriott’s scale led us to position them as hospitality-native, owner advocates. The visual identity reflects the varied architecture of the hotels they build, providing a graphic device to highlight projects and information.
We created a system that uses a series of elevating shapes that represent the variety of properties MGDP helps to develop. The system also highlights the idea of turning scale into value, elevating every part of the procurement stage and MGDP’s ability to push the industry forward and upward.
Photography credits: All hotel images are owned by Marriott International, Inc.
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