Marriott Global Design Procurement

THE GOODS
Brand Strategy
Tone of Voice
Visual Identity
Marketing Assets

First we established a strategy to leverage the power of Marriott as the global leader in hospitality with the bespoke services of the internal procurement team. Their passionate, seasoned employees combined with Marriott’s scale led us to position them as hospitality-native, owner advocates. The visual identity reflects the varied architecture of the hotels they build, providing a graphic device to highlight projects and information.

MAAM_MGDP_Logo

We created a system that uses a series of elevating shapes that represent the variety of properties MGDP helps to develop. The system also highlights the idea of turning scale into value, elevating every part of the procurement stage and MGDP’s ability to push the industry forward and upward.

MAAM-MGDP-monogram
MAAM_MGDP_Business-Card
MAAM_MGDP_Stationery
MAAM_MGDP_Notebook
MAAM_MGDP_Interior-1
MAAM_MGDP_Totebag
MAAM-MGDP-Cover

Photography credits: All hotel images are owned by Marriott International, Inc.

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