In preparation for its expansion, The Yinova Center hired us to help articulate its mission and vision as NYC’s leading acupuncture practice.
We developed a new logo and color palette to reinforce the brand’s clinical expertise and authority, while communicating the tranquility and warmth that characterize the center.
We, then, translated this direction into a clean, visual identity (with complementary packaging) that alludes to Yinova’s emphasis on women’s health in a subtle, modern way.
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