Kallista® Brand Strategy & Visual Identity
THE GOODS
Brand Strategy
Tone of Voice
Visual Identity
Photography
Creative Direction
Catalog Design
Part of the Kohler family since the 1970s, Kallista is a luxury brassware brand beloved by interior designers and architects for its beauty and world-class quality. Our task was to reposition Kallista, enabling it to stand on its own as a leading American luxury brand. We created a compelling brand strategy and evolved the visual identity to reflect the innovation, beauty, and craftsmanship of each product, while introducing a new vision for American design in the kitchen and bath category.
We began by identifying what makes Kallista uniquely special and articulated this through a mission with equal parts inspiration and staying power.
Next, we crafted the brand positioning, pillars, vision, and a distinct verbal identity.
The tone of voice is original and elevated, with a creative wink.
Our original concept included the logo and monogram below.
However, the project had a change midway and we were required to revert to the original logo.
Our base colors are matte black and matte white, complemented by finish-inspired colors nickel and chrome.
For elevated print collateral we use embossing and foil in black, gold or silver.
The typography is a classic combination of serif and san-serif fonts. Times Now is our primary typeface and is a modern revival of Times New Roman. Our secondary typeface is Suisse Int'l, giving the identity a cutting edge detail. Suisse Int'l Mono is used as a supporting typeface for captions and technical details.
Our grid system is based on the golden ratio, where text is always left aligned with the wordmark sitting in the bottom right margin.
We use dramatic light and shadows, unexpected and unusual angles, and different displays to create a world in which the product lives. Our product photography exudes luxury through an editorial approach.
Credits
Copywriting: Erin Dixon and Amelia Stein
Photography: Nicholas Alan Cope and Samuel Reed
Typefaces: JHA Times Now by Jan-Henrik Arnold & Suisse Int'l by Swiss Typefaces
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