St. Regis
School 
of Astor

THE GOODS
Brand Identity
Motion

We partnered with St. Regis, purveyor of Modern Luxury, on the branding for School of Astor: a recruitment and training program designed to develop true Hosts and Butlers. Our role was to develop a visual identity that reflected the brand’s storied status and exquisite service.

MAAM-SoA-inspiration-images
Inspired by an educational seal, our School of Astor logo showcases the institution’s heritage while modernizing the design to align with the contemporary St. Regis brand.
MAAM-SoA-logo-color
With the St. Regis monogram anchoring the seal, the logo embodies the St. Regis legacy while celebrating the prestige of its butler program.
MAAM-SoA-logo-white
Complementary brand animation (featured below) employs the signature St. Regis red thread to introduce the logo in digital environments.
MAAM-SoA-stationery-1
To round out the brand, we created training collateral and promotional materials.
MAAM-SoA-stamp
Exclusive Mockups for Branding and Packaging Design
MAAM-SoA-brand-guidelines
Certified Woman-Owned Business

© 2020 MA'AM Creative, LLC | MA'AM is a registered trademark of MA'AM Creative, LLC.

Stay in touch.

Back to top Arrow