Kahilla

THE GOODS
Messaging Strategy & Copywriting
Visual Identity
Collateral Design
Website Design & Copy
Art Direction
Digital Templates

As The Nook Online’s founders prepared to scale their business model, they enlisted us to develop an identity to align with their company’s new name: Kahilla, which refers to a group of people united by a common goal. Starting with branding and extending into design, communications strategy, and messaging across all collateral — including Kahilla’s website — we articulated the company’s commitment to empowerment and inclusivity.

The Kahilla logo embodies community. Its solid, block letterforms imbue the wordmark with a strong and balanced foundation, while the elevation of its members is signified by the dot of the the “i” rising above its base. Together, these elements express Kahilla’s identity as a “basecamp for women on the rise.”

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Similarly, the brand icon (a circle) symbolizes the Kahilla basecamp and serves as a visual distinguisher, leading viewers on a webpage, highlighting headlines, and adorning foundational brand collateral.

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We also developed email templates to communicate events, monthly schedules, and community support.

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Creating An Opportunity
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Finally, to underscore Kahilla’s strong ties to both community and nature, we developed a directional photography approach that pairs black and white imagery with colorful accents drawn from the brand’s new color palette.

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Woman Hiking With An Orange Backpack
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