As part of our participation in the Neighborhoods Now program, we were introduced to the team at the Louis Armstrong House Museum. We partnered with their team to create a print and social campaign for LAHM’s community series of events.
Louis Armstrong was one of the most recognizable entertainers in the world when he chose the working-class neighborhood of Corona, Queens to be his home. This history and his life of music were an inspiration for creating the pieces. The museum’s extensive archive of photography holds a treasure trove of moments that added personality to the design.
We conveyed the energy and cadence of jazz notes in title styles, color, and graphic elements. We used black and white backgrounds to differentiate between languages while keeping the visual system consistent to make the series cohesive.
Photography credits: All Louis Armstrong images are owned by Louis Armstrong House Museum & Archives.